STORYFLUENCE: A “Behind The Scenes” Sneak Peak To Understanding The Power Of Story Telling In Marketing…
From The Masters
(Epic Guru Of Email Marketing) + (Top Hollywood Story Teller)
OK, so what do you get when you combine one of internet marketing's most renowned email marketers (Andre Chaperon) on the planet who is known for great story telling within his marketing, along with one of Hollywood's most sought after “go-to” movie storytellers (Michael Hauge) together in a behind-the-scenes workshop? To find out, continue reading my storyfluence review…
No one is better than Michael Hauge at finding what is most authentic in every moment of a story.
• Will Smith, I Am Legend, Hancock, Men In Black, Concussion
Moreover, the sole purpose of the storyfluence workshop is to “expose” the exact process they use so that you can learn to execute it's dominating potential for yourself.
Well, I can tell you this much…
You will never look at internet marketing or movies the same way ever again, and that's a promise!
Blushing… Who Me?
For most of you reading this, you already know that Andre Chaperon is one of my lifelong best friends, and that he was my first mentor in this wacky, but incredible, internet lifestyle business.
So I'm sure that it comes as no surprise that when Andre releases something new, I'm definitely among the first to want to get my hands on it.
However, this time around, it came as a bit of a surprise that, “It was my story they decided to dissect!”
Do you remember Andre's “Zero To Hero” story? Yeah, well… yours truly.
Of course over time I've read the story that Andre wrote about me dozens of times. I mean, who wouldn't? It doesn't get more personal than that, right?
And yes, I will admit… the fact that they chose to use my story as a “focus” to teach with, did have me blushing to some extent. Just a tiny little bit though… don't get any ideas!
What I didn't exactly count on though, was the fact that I would be taking notes like a madman during the entire storyfluence workshop as Andre and Michael Hauge spilled the beans of how such a great story is created.
Storyfluence: Picking The Brain Of A Master – Michael Hauge
In the email marketing sphere Andre is pretty much as “well known” as one would like to get.
He's an expert, and also, one of the very few people that the top internet marketers on the planet turn to, when it comes to improving their own email marketing game.
What many people might not realize though, is that Andre himself hires his own mentors to learn from. In this case, Andre turned to Michael Hauge to help him to improve his own “already great” story telling prowess.
Michael Hauge is one of Hollywood's most successful story telling consultants.
He's worked with each of the major studios, and has personally worked with such stars as Morgan Freeman, Will Smith, Reese Witherspoon, Julia Roberts, Tom Cruise, and many more.
As I'm sure you would have guessed by now; to hire Michael Hauge to mentor and work with you, does come at one hell of a pretty penny. It's not cheap.
So to be able to attend a workshop where Michael walks you through the same process that he uses when he's helping the movie industry create huge block-buster movies that rake in millions of dollars is indeed something special.
But why is this such a big deal for internet marketers, or for that matter, any type of marketing?
“The 6 Biggest Problems With Mainstream Internet Marketing That You Definitely
Want To Avoid At All Costs”
When it comes to online marketing there are six huge problems that arise that can definitely play a major role in the amount of sales and conversions you'll experience.
- Un-involving – Most of the traditional ways marketing is taught is very uninvolving, and fails to tap into the deep emotions that a prospect might be experiencing.
- Data Driven – It's extremely data driven, which can tell you some important things, however… numbers do not help you to “connect” with your ideal prospect. This is especially true for CPA marketers. It's extremely impersonal.
- Intellectual – It's intellectual, instead of being empathetic towards the customers needs.
- Predictable – I'm sure you can relate with this one. Oh no, here we go again… it's pitch time!
- Fails to Persuade – These days mainstream marketing has problems persuading people. They've see it all before… no personal connection.
- Creates Skeptism – This is a biggy with mainstream marketing. Most people have been burned a time or two when purchasing products. Skeptism is almost “built-in” in today's age.
The great thing is that when you learn how to use storytelling effectively with your marketing it completely helps you to break down most of the barriers with your potential buyers and prospects.
Taking people on an emotional journey or roller coaster that taps into their pains, needs, wants and desires helps you to create a more human bond and connection.
It let's them know that you understand them. This is something that mainstream marketing simply can't touch.
Storyfluence Academy – What Can You Expect?
The goal of the Storyfluence Academy is simple, yet extremely powerful, at the same time.
It's designed to:
- Help people understand the full concept of using storytelling in their marketing
- Expose Hollywood secrets that all marketers can employ in their marketing
- Everything covered is teaches you how to create an emotional experience target markets and buyers
Now, I will say right now. The storyfluence workshop is NOT for lazy people who aren't willing to put some work into taking their business to a higher level.
If you're willing to put in a bit of elbow grease though, and are excited about the idea of creating a much deeper bond with your tribe, which results in acquiring many more sales… then read on, as you'll have an excellent secret weapon that few marketers know how to execute successfully.
The Power Of Storytelling works exceptionally well by:
- Seducing the reader and audience
- Creates connection
- Educates and enlightens
- Persuades your prospects to take the action you would like
- It instills belief that they'll be able to accomplish what they want
- Gives your readers and audience the emotional experience of a situation or action
Without giving too much away, there are 12 key components that every great story MUST incorporate into it, for it to be as effective as possible. This is where the magic lies…
Storyfluence – The 12 Components Of Every Great Story
If you've ever paid close attention to why some Hollywood movies can touch you on such a personal level, you'll find that each of them introduce specific characters and follow a certain set of guidelines which brings the whole story to life.
This in turn, takes you on an emotional experience, and it's the reason why some movies have the ability to touch you at an extremely deep level… sucking you in to every, “What's coming next… I need to know!”
- The Hero
- The Setup
- Creating Empathy
- The New Situation
- The Conflict
- Supporting Characters
- The Climax
- The Theme
As you can see there are many different parts that go into making a story great. This is where storyfluence will help you.
Both Michael and Andre do a great job of explaining in detail how to put together each section as well. The course comes with worksheets that make the job somewhat easier too.
Like I said earlier; this is a course where you're going to have to put in some elbow grease, but it's well worth it, and your understanding of creating well written stories for your marketing purposes to give you an “edge” over your competitors will be substantially enhanced.
It's definitely not for lazy people, however, if you're looking for a way to increase sales, improve your conversions, and would like to NOT come across as the “sleazy” car salesman then I would strongly recommend StoryFluence.